A/B test: You can create two or more variations to test which variation performs best. You manually define the variation distribution, that is, the percentage of eligible visitors to whom a specific modification variation is actually shown.
For example, when you activate the modification with two variations, you can define that the variation distribution between the variations is 60%-40%.
- Multi-armed bandit: You can create two or more variations. You select a multi-armed bandit algorithm that automatically decides the best-performing variation and adjusts the variation distribution accordingly. For more information, see Multi-armed bandit optimization.
- Personalization: The modification can only have a single variation. The variation is pre-created with the modification, and you can modify it, but not remove it.
If your site has the selective profiling module enabled, the Selective profiling case enabled, the Non-personalized case is also available. Selective profiling lets allows you safely create to display modifications for visitors that have refused profilingto visitors based on their profiling choice. For more information, see Profiling solutions on the Frosmo Platformsee Using selective profiling.
Editing a modification
To edit a modification: