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Comment: Published by Scroll Versions from this space and version 9.8

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  1. In the Basic settings view, click Create variation.

    Creating a variationImage RemovedCreating a variationImage Added

    Info

    If the modification case is Personalization, the modification can only have a single variation. The variation is pre-created with the modification. You cannot add more variations.


  2. Define the content type and content settings for the variation.
  3. When you're done, click Save.

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  1. In the Basic settings view, find the variation you want to remove.
  2. Click the quick menu button for the variation, and select Remove.

    Removing a variationImage RemovedRemoving a variationImage Added

Defining the content type and content settings for a variation

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  1. Optionally, enter a title for the variation.

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    Info

    If your site has a Google Analytics integration with the Frosmo Platform, the variation title is shown as a label in Google Analytics. If you change the title in the Control Panel, the label will also change.


  2. Select or change the content type:
    1. Click Select type.
    2. Select the content type.

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    3. Click Select.
  3. Define the content based on the selected content type. The available content settings depend on the selected content type and template.
    1. Custom content: Define your own CSS, HTML, and JavaScript content in a code editor.

      Image RemovedDefining custom content for a variationImage Added

      Note

      When using CSS and JavaScript in variation content, the code must be wrapped in <style> and <script> elements, respectively.


    2. Original content: Create a variation for tracking the original page content. Since the variation is only used for collecting data, you don't define content for it.

      Note

      To track original content, the display method of the selected placement must be Replace content, Replace element, or Hide & replace original. You cannot append a variation to the original content.


    3. Content templates: Define content based on a predefined template.

      Setting template content options for a variationImage Added

      To view the JSON object describing the full content options for the variation, expand the Content options object (JSON) section.

      Image RemovedViewing the JSON object describing the full content options for a variationImage Added

  4. When you're done, click Save.

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  1. In the Basic settings view, find the variation you want to activate.
  2. Click the quick menu button for the variation, and select Activate.

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To deactivate a variation:

  1. In the Basic settings view, find the variation you want to deactivate.
  2. Click the quick menu button for the variation, and select Deactivate.

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Defining the variation distribution for an A/B test modification

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  1. In the Basic settings view, click Define distribution.

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  2. Set the distribution between the variations. If you increase the distribution for one variation, the distribution of other variations is automatically adjusted so that the total distribution is 100%.

    If the comparison group is enabled for the modification, 10% of the visitors are automatically included in the comparison group, so the total distribution between the other variations is 90%. You can deactivate the comparison group in the Basic settings view.

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  3. When you're done, click Save.

After defining the variation distribution, you can view the distribution for each variation.

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Defining the variation distribution for a multi-armed bandit modification

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  1. In the Basic settings view, click Define distribution.

    Defining the variation distribution for a multi-armed bandit modificationImage RemovedDefining the variation distribution for a MAB modificationImage Added

  2. Select the reward and the algorithm.

    Defining the variation distribution for a multi-armed bandit modificationImage RemovedDefining the variation distribution for a MAB modificationImage Added

  3. When you're done, click Save.

You can view the distribution for each variation when the variations, and the modification, are active. After data starts to accumulate, the distribution changes over time as the platform measures which variation performs the best. The calculation is performed every two hours.

Defining the variation distribution for a multi-armed bandit modificationImage RemovedViewing the current variation distribution for a MAB modificationImage Added