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Comment: Published by Scroll Versions from this space and version 11.5

A transaction is the simultaneous purchase of one or more products. The Frosmo Platform registers each transaction, irrespective of the number of products purchased, as a single conversion.

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For more information about conversions and conversion attribution, see the conversions user guide.

Note

If you want to track a product conversions that do not involve a purchase, use conversion tracking.

Tracking transactions with the data layer

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PropertyDescriptionTypeRole
id

Product ID.

The product ID is the same value you pass in the frosmoProductId id property of a product object when tracking products.

This property is optional if name or sku is defined. You must define at least one of the three.

Note

If you do not use the proper product ID as the property value, the platform has no way of mapping the purchased product to the corresponding product in the Frosmo product database. For example, if you wanted to create a product recommendation based on the transactions, the recommendation engine would not be able to map the purchased products to tracked products and would therefore fail to return the product data for the transactions.


String (128)Required/Optional
name

Product name.

The product name is the same value you pass in the frosmoProductName name property of a product object when tracking products.

This property is optional if id or sku is defined. You must define at least one of the three.

String (128)Required/Optional
priceUnit price used for the product in the transaction.NumberRequired
quantityNumber of items purchased in the transaction.NumberOptional
sku

Stock keeping unit (SKU) code for the product.

This property is optional if id or name is defined. You must define at least one of the three.

String (128)Required/Optional

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