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Comment: Published by Scroll Versions from this space and version 13.0

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For more information about how the Frosmo Platform collects and processes data, see Data privacy description and Default data tracking for a visitor and Data collection and processing.

Private browsing

All the major browsers, such as Google ChromeGoogle Chrome, Microsoft Edge, Mozilla Firefox, and Safari, contain different levels or privacy settings. The easiest way to enable the features without manually adjusting the browser settings is to use a private browsing mode mode (known in Chrome as incognito mode). In a private browsing mode,  the the browser creates a temporary browsing browser session separated from the browser's main session and user data. Browsing history is not saved, and local data associated with the session, such as cookies, are cleared when the session ends, that is, when the visitor closes the browser tab or window. 

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Third-party blocking technologies can be roughly be classified into:

  • Ad blockers. Typically, free-of-charge browser extensions or standalone apps that prevent displaying third-party ads on web pages. Blocking is based on filter lists containing the names of tracking files or systems that are filtered out. The most common ad blockers include AdBlock and AdBlock Plus. Basic ad blocking features are also built in to into the most common browsers, such as Chrome, Firefox, and Safari.
  • Tracking blockers. Software or browser settings that prevent programmatic trackers from collecting data about the visitor's online activity. Tracking blocker features include hiding user search queries, private browsing, prevention or deletion of third-party cookies, and hiding the visitor's IP address. 
  • Privacy blockers. Browsers, browser extensions, or standalone apps that combine ad blocking and tracking blocking features and often aim to protect the visitor's overall online privacy. These blockers often affect even the most basic analytics tools, such as Google Analytics. Blocking can also involve setting up a private VPN network for browsing. The most common wide-spectrum privacy blockers include Ghostery, Privacy Badger, and uBlock Origin.

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titleWhat happens if a visitor uses a private browsing mode or a privacy browser?

The Frosmo Platform treats a private browsing browser session as a new visitor. This means that no segmentation or other data previously stored in the visitor's browser is available for the session. Each new private browsing browser session is counted as a new visitor for the site.

You can still personalize content in real-time based on visitor actions, such as clicks and product views. 

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titleWhat happens if a visitor refuses all but the strictly necessary cookies on the site?

The Frosmo Platform collects and stores selected data in the browser's local storage and cookies. For more information about the data stored in the visitor's browser, see Data storage and retention.

The legislation in most countries requires online service providers to acquire visitor's consent for setting cookies. Therefore, many service providers implement a cookie consent element on their websites that allows the visitor to select the types of cookies they accept or refuse. The cookies are roughly categorized as:

  • Strictly necessary. The website does not function properly without the cookies.
  • Analytics. Cookies that enable counting visits and traffic sources for website monitoring and optimizing.
  • Targeting. Cookies that enable providing the visitor with personalized content.
  • Advertising. Usually, third-party cookies that enable ad services to show relevant ads on the website.

How you should classify Frosmo cookies on your site depends on the Frosmo Platform setup and purpose on your site. If you effectively cannot provide the core service of your site without the Frosmo Platform, you can classify Frosmo cookies as strictly necessary. This is the case, for example, if the front page of your site is built on recommendations displayed through the Frosmo Platform.

However, Frosmo cookies are also used for analytics and targeting. If a visitor does not give their consent to such cookies, you must make sure that you will not collect personal data of that visitor and that you will not show personalized content to them.

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