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Tracking conversions with the data layer means triggering a conversion event whenever a visitor successfully completes an action that qualifies as a conversion. The data you pass in the conversion event defines the conversion.

Note

To use the data layer on a site, the data layer module must be enabled for the site.

You can trigger conversion events from:

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Tip

If you're only triggering conversion events, and not displaying any content, use shared code instead of a modification.

Tracking conversions by triggering a conversion event from shared codeImage Modified

Figure: Tracking conversions by triggering a conversion event from shared code (click to enlarge)

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