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The Frosmo Platform allows you to create, manage, and combine segments. You can also analyze the behavior of your visitors on a segment level.


Segments are site-specific. This means that you cannot use individual segments across different sites of your company. However, you can use target groups to segment visitors across sites.

Segmentation benefits

Creating relevant segments brings benefits not only to you but also to your visitors. E-commerce allows you to gather a wealth of visitor-related data that is not available in any other kind of business. You can then exploit that data to help your visitors discover information relevant to them. This makes the browsing session smoother, the purchase funnel faster, and the overall visitor experience more pleasant.


For example, by knowing the geographical location of your visitors, you can offer them clothing for the appropriate season or encourage them to visit your local store. By knowing whether a visitor enters your site for the first time or visits and purchases regularly, you can present them with newcomer deals or loyal customer discounts.


Segment types

You can implement segmentation in several ways. What is best for you, depends on your industry and the goals and plans you have for your website. You can start with some basic segmentation segment categories and attributes, such as:

For segmentation options and rules provided by the Frosmo Platform, see Creating segments. For examples and ideas on how to implement segmentation, see Using segments.


Demographic attributes mean basic background information about your visitors, such as:


Demographic information helps you to provide your visitors with the correct offering for their specific climate, culture, gender, and age group.


Context refers to the technology the visitor is using, such as:


Contextual attributes help you target your visitors with content that is optimized for the technology they are using. Mobile users may have different interests than desktop users, and not all content supports old browser versions.

Behavior and life cycle

Behavioral and life-cycle attributes are based on the visitor's actions on the website. They can include:


Understanding visitor behavior and acknowledging the state of their relationship with your company is essential. It helps you to reward visitors who are loyal to you and reach out to those who are at risk of slipping away.


Psychographic attributes comprise information related to the visitor's personality, such as: