- Analytics tools, such as Google Analytics
- Marketing automation systems, such as ad platforms and email services
- Data management platforms and databases
- Other data sources, such as third-party databases and data feeds
Figure: Frosmo Platform system integrations
Integrations between Frosmo Platform and online advertising platforms ("ad platforms" in short), such as Adform or Google AdwordsAdWords, are mostly done for retargeting purposes. This means that visitor data gathered by the Frosmo Platform is used to serve targeted online advertising to visitors.