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Before you can define any segments, you need to find out who your visitors are by gathering and analyzing data about them. Once you know your visitor types, you can create segments for them, and once you've created the segments, you can target personalized content modifications to those segments.

The Frosmo platform Platform allows you to create, manage, and combine segments. You can also analyze the behavior of your visitors on a segment level.


Psychographic attributes comprise information related to the visitorsvisitor's personality, such as:

  • Interests (products, categories)
  • Lifestyles
  • Values