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While Frosmo never collects visitor data for its own purposes, or for the purpose of selling the data to a third party, the Frosmo scripts are technically third-party content on websites, and some privacy technologies therefore affect the Frosmo Platform.

This article gives document gives an overview of the most common privacy technologies and their effect on the Frosmo Platform.


  • Ad blockers. Typically free-of-charge browser extensions or standalone apps that prevent displaying third-party ads on web pages. Blocking is based on filter lists containing the names of tracking files or systems that are filtered out. The most common ad blockers include AdBlock and AdBlock Plus. Basic ad blocking features are also built in to the most common browsers, such as Chrome, Firefox, and Safari. 
  • Tracking blockers. Software or browser settings that prevent programmatic trackers from collecting data about the visitor's online activity. Tracking blocker features include hiding user search queries, private browsing, prevention or deletion of third-party cookies, and hiding the visitor's IP address. 
  • Privacy blockers. Browsers, browser extensions, or standalone apps that combine ad blocking and tracking blocking features and often aim to protect the visitor's overall online privacy. These blockers often affect even the most basic analytics tools, such as Google Analytics. Blocking can also involve setting up a private VPN network for browsing. The most common wide-spectrum privacy blockers include Ghostery, Privacy Badger, and uBlock Origin.


titleWhat happens if a visitor refuses all but the strictly necessary cookies on the site?

The Frosmo Platform collects and stores selected data in the browser's local storage and cookies. For more information about the data stored in the visitor's browser, see Data storage and retention.

The legislation in most countries requires online service providers to acquire visitor's consent for setting cookies. Therefore, many service providers implement a cookie consent element on their websites that allows the visitor to select the types of cookies they accept or refuse. The cookies are roughly categorized as:

  • Strictly necessary. The website does not function properly without the cookies.
  • Analytics. Cookies that enable counting visits and traffic sources for website monitoring and optimizing.
  • Targeting. Cookies that enable providing the visitor with personalized content.
  • Advertising. Usually third-party cookies that enable ad services to show relevant ads on the website.

How you should classify Frosmo cookies on your site depends on the Frosmo Platform setup and purpose on your site. If you effectively cannot provide the core service of your site without the Frosmo Platform, you can classify Frosmo cookies as strictly necessary. This is the case, for example, if the front page of your site is built on recommendations displayed through the Frosmo Platform.

However, Frosmo cookies are also used for analytics and targeting. If a visitor does not give their consent to such cookies, you must make sure that you will not collect personal data of that visitor and that you will not show personalized content to them.

Selective profiling allows you to define the modification content that is acceptable for visitors who refuse personalization. For more information about how to use selective profiling, contact Frosmo support.