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titleCan I use Frosmo to show personalized content based on visitor attributes?

Yes, you absolutely can.

Frosmo modifications are real-time changes on a web page designed to improve the usability and user experience of a website and guide visitors to complete a conversion. Personalized modifications are based on visitor attributes, that is, segmentation.

Segments are used to target specific types of visitors with content that matches their interests. Content modifications displayed to a visitor depend on the segments that the visitor is in. You can define a set of rules that place a visitor into one or more segments – or remove a visitor from them. The best way to implement segmentation depends on your industry and the goals and plans you have for your website.

For more information about segmentation, see What is visitor segmentation?.

To target visitors, the Frosmo platform Platform can often use the data in your CRM. In addition, the Frosmo JavaScript library collects usage data in the visitor's browser, including:

  • Modification performance data: Basic modification events used for monitoring and reporting
  • Visitor data:
    • Background data: Information about the visitor not related to a specific website
    • Behavior data: Visitor's actions on the website
    • Conversion and transaction data: Visitor's actions on the website in connection with purchases and other conversions
    • Account data: Personal data collected and stored temporarily for the purpose of transferring it to your company's back end or third-party systems controlled by you; only tracked when explicitly agreed with your company


titleAre search engines able to read and index content from Frosmo modifications?

The Frosmo platform Platform uses JavaScript to make modifications on web pages. The original content of the page may be hidden or even temporarily removed. Depending on the display method and trigger event used to show a modification, it is possible that the modification content does not exist on the page in time for search bots to find it.

For example, Googlebot, the web crawler used by Google to discover web content, is treated as a new visitor by the Frosmo platformPlatform. This means that Googlebot cannot access modification content targeting visitors segmented based on their previous behavior on the site.

Most implementations created using the Frosmo platform Platform use client-side rendering. The page content is not in the HTML file that is requested from the server (as in server-side rendering), but rendered in the browser using JavaScript. In this case, too, the page content may not be rendered when search bots try to find it.

When you use the Frosmo platform Platform to implement individual UI components on your site, using JavaScript does not have a big negative impact on the SEO of the site. If most or all visible content on your site is implemented using the Frosmo platformPlatform, and especially if it's heavily personalized, the impact on SEO can be bigger. However, even in this case, the site SEO is more affected by the underlying JavaScript framework used on the site, and whether the site uses server-side or client-side rendering, than by the use of the Frosmo platformPlatform.

Then again, if you use the Frosmo platform Platform to supplement or improve the generic content of your site, it can actually have a positive impact on your site SEO.

In any case, you should carefully plan and test your site for SEO to make sure that both the JavaScript framework used on your site and your Frosmo implementations are SEO-compatible.

For more information about how to make your JavaScript and CSS content available for search bots, see Understanding web pages better in Google Webmaster Central Blog.


titleCan Frosmo help me define segmentation for my site?

When you set up the Frosmo platform Platform for your site, the platform starts collecting data about each visitor's actions on the website, including data about conversions made by the visitor. This data is stored in the Frosmo back end and used for visitor segmentation.

The Frosmo platform Platform segmentation features include various default options for defining segmentation rules, such as:

  • Landing page through which the visitor entered the website
  • New visitor
  • Previously visited sites or pages
  • Visitor's geolocation (based on IP address or GPS data)
  • Purchased products

In addition, using custom rules, you can create basically any segments you want. You can define segments yourself using the Frosmo Control Panel, or your Frosmo team can do that for you.

For more information about segmentation, see What is visitor segmentation?.


titleCan I integrate Frosmo with my content management system?

The Frosmo platform Platform can communicate with your back-end system and basically any analytics tool, marketing automation system, or data management platform, depending on the configuration of that system. There are many ways to implement the integration between the Frosmo platform Platform and a CRM or CMS, but the most common and future-proof way is through APIs.

For more information about integrations between the Frosmo Platform and other systems and services, see System and service integrations.