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You can use the advanced settings to fine-tune the performance, tracking, audience, and display settings of a modification.

To define advanced settings:

  1. In the Basic settings view, click Define settings.

    Defining advanced modification settings

  2. In the Advanced settings view, define the settings you want:

  3. When you're done, click Save.

Performance and tracking settings

The performance and tracking settings allow you to change the default configuration of the modification to improve loading time and disable tracking.

The following table describes the available performance and tracking settings.

Changing the default values of these settings may affect your site performance or the data collected from your site. Change the default values only if you definitely know what you're doing.

Table: Performance and tracking settings

SettingDescriptionDefault value
Content preloading

Enable loading the modification content in the browser as a part of the custom script, which decreases the delay in displaying the modification (the flickering effect).

Enabling content preloading means you can't use most of the advanced modification settings.

In addition, content preloading increases the size of your custom script. If there are several modifications using content preloading on the same site, loading the custom script will be slower.

Content preloading also increases the risk of the visitors seeing outdated content as the modification is cached in the browser.

Use content preloading only when:

  • Your content is static (not making API requests).
  • You do not need to use target groups, states, or other advanced modification settings.
  • You do not need jQuery for DOM manipulation.
  • You are willing to place the Frosmo scripts in the <head> element of the page.
Disabled
Conversion tracking

Enable automatically attributing conversions to the modification based on the clicks, displays, and true displays the modification receives.

If you disable conversion tracking, the platform no longer automatically attributes conversions to the modification based on the clicks, displays, and true displays the modification receives. This affects the modification performance statistics.

For more information, see Introduction to conversion tracking.

Enabled
GA trackingEnable tracking Google Analytics events for the modification. Tracking requires that you have integrated Google Analytics with the Frosmo Platform. For more information, see System and service integrations.Enabled

Defining performance and tracking settings for a modification

Figure: Performance and tracking settings

Audience settings

The audience settings allow you to customize the target audience for testing purposes or fine-tune the audience beyond segmentation.

The following table describes the available audience settings.

Table: Advanced audience settings

SettingDescription
Test mode

Enable or disable test mode for the modification. When test mode is enabled, the modification is only shown to visitors who browse the site in test mode.

You also need to activate test mode in the browser by adding the query string frosmotest=on to the URL. To deactivate test mode in the browser, add the query string frosmotest=off to the URL.

For more information, see Test mode.

Deciles

Select the deciles to which you want to display the modification. By default, all deciles are selected.

The Frosmo Platform automatically places each visitor entering your site in one of ten deciles. The platform chooses the decile randomly. The visitor stays in the same decile until the browser cache and cookies are cleared. A visitor's decile placement applies across all modifications on the site.

DevicesSelect the types of devices on which the modification is shown to visitors (desktop, mobile, or tablet). By default, all device types are selected, meaning the modification is shown to a visitor no matter what device they're using.
Target groups

Select the target groups to which you want to display the modification.

Target groups allow for more complex segmentation than individual segments or segment groups. Target groups are company-specific, which means that they are valid across all sites of a given company.

For more information, see Working with target groups.

States

Select modification states. States are custom actions that you can use to determine whether the modification is displayed to the visitor. For example, you can determine that the modification is only displayed to visitors that are logged in, or visitors using a specific language version of the site.

Unless there are custom actions created for your site, you can't use them in modification states.

For more information, see Custom actions.

Defining audience settings for a modification

Figure: Audience settings

Display settings

The display settings allow you to fine-tune how often and how many times the modification is displayed.

The following table describes the available display settings.

Table: Advanced display settings

SettingDescription
Display delayDisplay delay determines the number of seconds after which the modification is displayed after the custom script has been loaded. The delay timer starts when the modification placement is verified and the modification is ready to be displayed.
Display intervalDisplay interval determines how often the same modification can be shown to visitors. You can set the interval to seconds, minutes, hours, or days.
Max. displays per visitorDetermine the maximum number of times the modification can be shown to a specific visitor. If you leave this field empty, the modification can be shown an indefinite number of times.
Max. displays per all visitorsDetermine the maximum total number of times the modification can be shown to visitors. If you leave this field empty, the modification can be shown an indefinite number of times.
Priority

Set the modification priority. If there are several modifications with the same placement settings, priority determines which of the modifications is displayed most often.

Priority can be set as very low, low, medium (default), high, or very high. If priority is not set or there are several modifications with the same priority, the modifications are displayed in the order they were created.

Weight

Set the modification weight. If there are several modifications with the same placement settings and priority, weight determines which of the modifications is displayed most often.

To show several modifications in turns, set the weight for each modification as 1.

Defining display settings for a modification

Figure: Display settings

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