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The user guides help you develop and manage your site and monitor its performance using the Frosmo Control Panel. The guides also introduce practical use cases for working with the Control Panel.

Before starting with development, get familiar with the typical development workflow and how different Frosmo Platform features fit in it. For more information, see Planning visitor journeys.

Contents

  • Planning visitor journeys walks you through the typical site development workflow with the Frosmo Platform.

  • Data tracking solutions allow you to track events and other data on your site:

    • Conversion definitions allow you to set up conversion tracking in the Frosmo Control Panel.
    • Custom actions allow you to track visitor actions and states that are not basic modification events, conversions, transactions, or product views.

  • Development guides show you how to develop and manage your site, improve its user experience, and create personalized visitor journeys using the Frosmo Platform:

    • Segmentation allows you to target specific subgroups of visitors with content that matches the interests and needs of those groups.
    • Placements determine where modifications are placed on your site.
    • Modifications are real-time changes to web pages designed to personalize or otherwise improve the user experience of your site and guide visitors to complete conversions.
    • Templates allow you to define web content once and then reuse that content across multiple modifications on your site.
    • Triggers allow you to detect particular events on a web page and take predefined actions based on those events.
    • Recommendations are dynamically generated content predicted to appeal to visitors.
    • Email recommendations allow you to show recommendations in emails.
    • Workspaces allow you to safely develop and test features in your production environment without affecting the live content of your site.

  • Search & Smart Discovery guides show you how to configure and manage search and discovery for your site in the Frosmo Control Panel.

    • Search guides show you how to configure and test Frosmo Search.
    • Smart Discovery guides show you how to create Smart Discoveries and view Smart Discovery data.

  • Integrations guides show you how to integrate your systems and services with the Frosmo Platform.

    • Frosmo Segments for Contentful allows you to attach segments to Contentful entries, which in turn allows the entries to be targeted to website visitors in the selected segments.

  • Testing tools help you test and debug your visitor journeys and the features used to build them:

    • Frosmo Preview allows you to preview and debug how the Frosmo Platform is working on your site.
    • Test mode allows you to show modifications only to certain visitors for testing purposes.
    • Testing data tracking shows you how to check whether data tracking is collecting the correct data and otherwise working as expected on a site.
    • Testing in incognito mode in Chrome shows you how to allow third-party data in incognito mode in Google Chrome, so that you can test sites that uses shared context.

  • Analytics allow you to monitor the performance of your site and the behavior of your visitors through statistics:

    • Affinity group statistics allow you to explore and study the visitor affinity groups the platform has generated for the site.
    • Business performance statistics allow you to monitor the Frosmo-generated value on your site.
    • Conversion statistics allow you to monitor the number of conversions driven by the platform and the revenue generated by those conversions.
    • Modification statistics allow you to track modification performance.
    • Product data and statistics allow you to view the products tracked for the site and study the performance statistics for those products.
    • Recommendation statistics allow you to monitor and compare the performance of recommendations on the site.
    • Search statistics allow you to view the most popular search terms on the site and the most common search terms that return no results.
    • Segment statistics allow you to monitor the number or visitors and converted visitors in segments, and the amount of revenue generated by visitors by segment.
    • Visitor statistics allow you to view visitor numbers and analyze visitor behavior.

  • Troubleshooting guides help you when something goes wrong:

    • Checking site status shows you how to check whether the Frosmo Platform is receiving data from a site, and whether the data tracking set up for the site is working as expected.
    • Checking user activity shows you how to view the configuration changes made by users to a site.
    • Common problems and solutions shows you how to solve the most common problems that you might run into when working with modifications and other features.
    • Console debugging with Frosmo Core shows you how to debug modifications and other features on your site by using Frosmo Core in the browser console.

  • Administration guides show you how to manage your personal settings, sites, and users in the Frosmo Control Panel:

    • Favorites allow you to select your favorite features and tools in the Frosmo Control Panel for a faster navigation experience.
    • Sites and users guide shows you how to create and manage sites and users.

Version history

VersionPublication dateDescription
18.182023-11-27

Updated the modification guide:

Updated the template guide:

Remove Migrating from template defaults to templates.

18.172023-11-01Updated Creating and editing a recommendation strategy.
18.162023-10-18Updated Business performance statistics.
18.152023-10-11Updated Boosting items in search results.
18.142023-09-28Updated Segment statistics.
18.132023-09-20

Updated Selecting and editing multiple modifications.

Updated the analytics guide:

18.122023-08-16

Updated the modification guide:

18.112023-08-10

Updated the modification guide:

18.102023-08-03

Updated the recommendation guide:

Updated Business performance statistics.

18.92023-07-24Updated Configuring affinity for a site.
18.82023-06-28

Updated Viewing Smart Discovery data.

Updated Business performance statistics.

Updated Checking site status.

Updated Creating and managing sites.

Updated Configuring affinity for a site.

18.72023-06-15

Updated the workspace guide:

18.62023-06-12Updated Developing modifications in a workspace.
18.52023-06-01Site maintenance updates.
18.42023-06-01

Updated Checking site status.

Updated Favorites.

18.32023-05-29

Updated Creating Smart Discoveries.

Updated Search statistics.

18.22023-05-16Updated Defining search synonyms.
18.12023-05-15Updated Viewing Smart Discovery data.
18.02023-05-15

Added Search & Smart Discovery and Smart Discovery.

Added Configuring affinity for a site.

Updated Creating and managing sites.

17.82023-05-09

Updated the following documentation to conform to changes introduced in maintenance release 2023-05-09:

17.72023-05-02

Updated the following documentation to conform to changes introduced in maintenance release 2023-05-02:

17.62023-04-20Updated Creating and editing a trigger.
17.52023-04-17

Updated the following documentation to conform to changes introduced in maintenance release 2023-04-17:

17.42023-04-12

Updated Defining the content for a modification.

Updated Duplicating a modification.

Updated Using selective profiling.

Updated Creating and editing a trigger.

Updated Creating and editing a recommendation strategy.

Updated Testing data tracking.

17.32023-03-30Updated Business performance statistics.
17.22023-03-24

Added Business performance statistics.

Updated the following documentation to reflect the addition of the redesigned dashboard:

Updated Defining advanced modification settings.

17.12023-03-16Updated Defining advanced modification settings.
17.02023-03-06

Added the following documentation for Frosmo Search:

Added Recommendation statistics.

Updated the following documentation to reflect the addition of recommendation statistics:

Updated Basic modification statistics.

Updated the following documentation to conform to changes introduced in maintenance release 2023-02-28:

16.102023-02-02

Updated the following documentation to conform to changes introduced in maintenance release 2023-02-02:

16.92023-01-18

Added Example: Segmenting visitors based on a data layer event.

Updated Creating and editing a trigger.

16.82023-01-04

Updated the following documentation to conform to changes introduced in maintenance release 2023-01-02:

16.72022-12-20

Updated the following documentation to conform to changes introduced in maintenance release 2022-12-12:

16.62022-12-08Updated Creating and editing a recommendation strategy.
16.52022-12-05

Updated the following documentation to conform to changes introduced in maintenance release 2022-12-05:

16.42022-11-29Updated Creating and editing a recommendation strategy.
16.32022-11-09

Updated the template guide:

16.22022-11-07Updated Creating and editing a recommendation strategy.
16.12022-11-02

Added Product data and statistics.

Removed Viewing tracked products.

16.02022-10-31

Added Favorites.

Updated the documentation for the Frosmo Control Panel navigation redesign.

15.32022-10-06

Updated the following documentation to reflect changes to the data collection and processing documentation:

15.22022-09-20

Added Segment statistics.

Updated Creating and editing a recommendation strategy.

Updated Visitor statistics.

15.12022-09-05

Updated Creating and editing a recommendation strategy.

Updated Affinity group statistics.

15.02022-08-22Added Visitor statistics.
14.42022-08-10Updated Affinity group statistics.
14.32022-07-26Updated Creating and editing a recommendation strategy.
14.22022-06-30

Added Viewing tracked products.

Updated Creating and editing a recommendation strategy.

14.12022-06-28Updated Affinity group statistics.
14.02022-06-14

Added Affinity group statistics.

Updated the following documentation to reflect the addition of affinity groups:

13.72022-06-14Updated Basic modification statistics.
13.62022-06-07

Updated Conversion statistics.

Updated Basic modification statistics.

13.52022-05-23Updated Basic modification statistics.
13.42022-05-12

Updated various topics of the modification guide to conform to changes introduced in maintenance release 2022-05-12.

Updated various topics of the workspace guide for UI conformance and usability.

13.32022-05-09Updated various topics of the workspace guide to conform to changes introduced in maintenance release 2022-05-09.
13.22022-04-29Removed all documentation about target groups.
13.12022-04-28Updated Creating and managing sites.
13.02022-04-19

Added Using selective profiling.

Updated the following documentation to conform to changes introduced in maintenance release 2022-04-19:

12.62022-04-07Updated Creating and editing a recommendation strategy.
12.52022-03-24

Updated various topics of the modification guide to conform to changes introduced in maintenance release 2022-03-24.

Updated Creating and editing a recommendation strategy.

Updated Creating and managing sites.

12.42022-03-18Updated Enabling and disabling templates for a site.
12.32022-03-16Updated Creating and editing a recommendation strategy.
12.22022-02-14

Updated the Contentful app guide:

12.12022-01-24Updated Creating and editing a recommendation strategy.
12.02021-12-16Added Contentful.
11.42021-11-30

Added Testing data tracking.

Updated Activating and deactivating a conversion definition.

Updated Checking site status.

11.32021-11-04

Added Checking user activity.

Updated the recommendation guide:

11.22021-11-01Updated Checking site status.
11.12021-10-11Updated Creating and editing a recommendation strategy.
11.02021-08-17Moved feature introductions to Platform & Features, and restructured the guides to reflect the move.
10.02021-07-12Restructured and updated the data tracking and basic modification statistics documentation to reflect similar updates elsewhere in the documentation portal.
9.82021-06-21Updated various topics of the modification guide to conform to changes introduced in maintenance release 2021-06-21.
9.72021-05-31

Updated the recommendation guide:

Updated the email recommendation guide:

9.62021-05-26Site maintenance updates.
9.52021-05-24

Updated the email recommendation guide:

9.42021-03-29Updated Creating and editing a recommendation strategy.
9.32021-03-18

Updated Frosmo Preview instructions in:

Removed references to FProxy.

9.22021-03-16Updated Frosmo Preview.
9.12021-03-10

Updated the recommendation guide:

9.02021-03-08

Updated the recommendation guide for recommendation strategies:

Removed Error tracking.

8.02020-11-05

Restructured and updated the recommendation guide.

Moved the recommendation configuration documentation and the recommendation example to Developer Guides.

7.62020-10-01Added Testing in incognito mode in Chrome.
7.52020-09-21Updated Creating recommendations.
7.42020-09-09

Updated the modification guide:

Updated the template guide:

7.32020-08-31Updated Advanced tracking statistics.
7.22020-07-31

Updated the conversion guide:

Updated the custom action guide:

7.12020-07-27

Updated the trigger guide:

7.02020-05-25Added Email recommendations.
6.102020-05-06

Added Checking site status.

Updated Introduction to conversion tracking.

Updated Developing shared code in a workspace.

Updated Creating and managing sites.

6.92020-04-03Updated Common problems and solutions.
6.82020-04-01

Updated Segmentation.

Updated and renamed Preview Tool to Frosmo Preview.

6.72020-03-31

Added Developing shared code in a workspace.

Updated the placement guide:

6.62020-03-16Updated Creating and editing a trigger.
6.52020-02-17Updated Templates.
6.42020-02-03Updated Modifications.
6.32020-01-10Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.
6.22019-12-19

Updated and renamed Multi-armed bandit optimization. The topic was previously named Optimizing modifications with the multi-armed bandit.

Updated modification-related documentation to conform to the new modification UI introduced in the Happy Valley release.

6.12019-11-26

Added Migrating from template defaults to templates.

Updated Planning visitor journeys.

6.02019-11-20

Added Templates. This is a completely rewritten and expanded guide to content templates.

Updated Modifications. This guide was rewritten and restructured to conform to the new modification UI and workflow introduced in the Happy Valley release.

5.02019-10-17

Added new troubleshooting guides:

4.42019-08-29

Updated the recommendation guide:

4.32019-06-17

Updated Creating and editing a conversion definition.

Updated Creating and editing a trigger.

4.22019-06-06

Updated the custom action guide:

4.12019-05-28

Updated the following documentation to reflect changes introduced in the Goodnews Bay release:

4.02019-05-06

Restructured and consolidated the documentation for better usability by grouping the guides under the following new main topics:

Moved the recommendation guide from Developer Guides to this space.

Updated the following documentation to reflect changes introduced in the Goodnews Bay release:

3.112019-04-08Added Planning visitor journeys.
3.102019-03-11Updated Tracking custom actions.
3.92019-01-09Site maintenance updates.
3.82018-11-05Updated Publishing a workspace.
3.72018-11-01Updated Test mode.
3.62018-10-04Updated Creating and managing sites.
3.52018-09-13Removed the Downloads page and the standalone PDFs.
3.42018-09-03

Added Conversion definitions.

Updated Modifications.

Updated Introduction to workspaces.

3.32018-08-10

Added Workspaces.

Added Sites and users.

3.22018-04-25Updated Error tracking.
3.12018-04-09Updated Preview Tool.
3.02018-03-14

Added Analyzing modification performance.

Added Creating and using modification templates.

Added Error tracking.

2.02018-01-10Added Conversion tracking and attribution.
1.32017-12-18Updated Triggers.
1.22017-11-28Added Custom actions.
1.12017-10-23Moved the standalone PDFs from the front page to the Downloads page.
1.02017-08-17First public version of this documentation.