A trigger allows you to detect a particular event on a web page and take a predefined action based on that event. For example, when a visitor views a specific page or product, or clicks a specific element, you can define a trigger to show related content to them.

You can use triggers in:

  • Conversion definitions to track conversions
  • Placements to determine when to display a modification
  • Segmentation by defining that a visitor is segmented when their actions fire a specific trigger

This guide introduces triggers, and shows you how to create and use them in the Frosmo Control Panel.

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