A trigger allows you to detect a particular event on a web page and take a predefined action based on that event. For example, when a visitor views a specific page or product, or clicks a specific element, you can define a trigger to show related content to them.
You can use triggers in:
- Conversion definitions to track conversions
- Placements to determine when to display a modification
- Segmentation by defining that a visitor is segmented when their actions fire a specific trigger
This guide describes the basic process of creating and managing triggers using the Frosmo Control Panel, as well as some useful use cases for triggers.