Segmentation means grouping the visitors browsing your website based on their behavior, location, or other attributes. Segmentation is used to gather data to better understand the visitors of a site, and to target specific types of visitors with content that matches their interests. You can use segments to build personalized visitor journeys on your site.

This guide introduces segments, segment groups, and target groups, and shows you how to create and use them in the Frosmo Control Panel.