This example shows how you can use a trigger to register any event on a site as a conversion.

In this example, a newsletter subscription on the site is registered as a conversion. This helps you to monitor the number of subscriptions and use them as a basis for personalization.

To implement the example:

1. Create a trigger that fires every time a visitor subscribes to the newsletter.
2. Create a conversion definition based on the trigger.

Creating the trigger

To create the trigger:

1. In the Frosmo Control Panel, in the sidebar, select More > Triggers.
2. Click Create trigger.

3. Define the following settings:

   • Name: Enter "Subscription".
   • Evaluation point: Select DOM event.
   • Event: Select Submit. This means that the trigger is evaluated once the visitor has submitted the newsletter subscription form. The event is a standard HTML DOM event.
   • Element: Enter "form". This is the selector for the page element in which the event must happen.

   

4. Click Save.

Creating the conversion definition

To create the conversion definition:

1. In the Control Panel, in the sidebar, select More > Conversion Definitions.
2. Click Create conversion definition.

3. Define the following settings:

   • Conversion name: Enter "Subscription".
   • Conversion type: Enter "Newsletter subscription". The conversion type is used to generate conversion statistics.

   • Trigger: Select the Subscription trigger you created above.

     You can save the conversion definition without selecting or creating a trigger, but you cannot activate the conversion definition unless it has a defined trigger.

   • Minimum interval between conversions (seconds): Enter "600". This means that if a visitor submits the form repeatedly, only one submission every 10 minutes is registered as a conversion.

   

4. Click Save.
5. In the conversion definitions list, click Activate for the conversion.

Newsletter subscriptions on the site are now registered as conversions.

You're done with this example!