Learn how to track events and other data on your site through the Frosmo Control Panel. You can use the tracked data for analytics purposes or for implementing other features through the Frosmo Platform, such as segmentation.
- Conversion tracking means counting conversions and attributing them to modifications. Conversion tracking is essential for measuring both the business performance of a site and Frosmo's impact on it.
- Custom actions allow you to track any visitor activity or state on your site. You can use custom actions to segment visitors, fire triggers, and control whether to display modifications.