Pages

To create a modification:

  1. In the Frosmo Control Panel, select Modifications > Overview.
  2. Click Create modification.
  3. Enter a descriptive name for the modification, and select the modification type.
  4. If you want to place 10% of your audience in a comparison group that will not see the modification, select Enable comparison group. This allows you to monitor the performance of the modification as compared to your original content. If the comparison group is enabled, a tracking variation is automatically created for the modification.
  5. Click Create modification. The modification is created, and the modification content settings are displayed.
  6. Create variations and content for the modification. When you're done, click Activate for each variation you want to show to visitors, and click Save all.
  7. Select Display Options, and define the display options for the modification. When you're done, click Save.
  8. Activate the modification.

After creating the modification, you have several options for managing it.

For an example on how to create a basic image modification, see Creating your first modification.

Modification types

Frosmo supports the following modification types:

  • Basic modifications are loaded from the Frosmo back end and displayed only after the browser has rendered the web page. This can cause a slight delay before the modification appears in the browser. Use basic modifications when:
    • Your content is dynamic.
    • You use advanced display options, such as full revision support, weighting, states, or weekday limitations.
    • You need jQuery for DOM manipulation.
    • You want to keep the size of your custom script as small as possible.
  • Cached modifications are loaded as a part of the custom script and decrease the delay in displaying the modification (the flickering effect). This makes cached modifications ideal when the content is static and shown at the top of the page. However, cached modifications increase the size of your custom script. If there are several cached modifications on the same site, loading the custom script will be slower. Use cached modifications when:
    • You want to avoid delay when displaying the modification.
    • Your content is static.
    • You do not need advanced display options, such as full revision support, weighting, states, or weekday limitations.
    • You do not need jQuery for DOM manipulation.
    • You are willing to place the Frosmo scripts in the <head> element of the page. 
  • Recommendations are generated from product data based on the visitors' previous behavior on the website. You cannot create recommendations using the Frosmo Control Panel.

Variations and content

You can create several variations for a modification, each with different content. Frosmo supports the following variation types:

  • HTML variations normally consist of a combination of HTML, JavaScript, and CSS.
  • Image variations are used to display images. The maximum image size is 500 KB. The supported image formats are GIF, JPG, and PNG.
  • Tracking variations display the original content (with no modification) for tracking purposes. By default, you can track the displays, true displays, and conversions on the original content.

When you create a modification, an empty HTML variation is created automatically.

Display options

The display options define when, for how long, and to which target audience the modification is shown. The following table describes the available options. Some of the options are not available for cached modifications.

Table: Display options

OptionDescription
Placement

Select a placement for the modification. The placement determines where on the web page the modification is placed. You can either select an existing placement, or create and select a new placement.

To select a placement:

  1. Click Select placement.
  2. Select an existing placement, or create and select a new placement by clicking Create placement. For instructions on how to create a placement, see Creating placements.

    Selecting a placement for a modification

  3. At the bottom of the view, click Select.

To view summary information for a placement, click the placement row outside the placement name. The row expands to show the placement information.

Viewing summary information for a placement

To change the selected placement:

  1. Click the placement name.

    Changing the selected placement for a modification

  2. Select another existing placement, or create and select a new placement by clicking Create placement. For instructions on how to create a placement, see Creating placements.

    Changing the selected placement for a modification

  3. At the bottom of the view, click Select.
Display time
Start

Select the start date and time for showing the modification.

By default, the start date and time are set to the modification creation date and time.

End

Select the end date and time for showing the modification.

You can also choose not to specify an end date, in which case the modification is shown indefinitely as determined by the audience settings and advanced display settings, or for as long as you do not deactivate it.

Display time (advanced time settings)
Display hoursDefine the time of day during which the modification is shown. Enter the time as a single hour range using the 24-hour clock format, "HH:MM-HH:MM". If you leave this field empty, the modification is shown around the clock.
Display daysSelect the days of the week on which the modification is shown. If you select none or all, the modification is shown on every day of the week.
Audience
Test mode

Enable or disable test mode for the modification. When is enabled, the modification is only shown to visitors who browse the site in test mode.

You also need to activate test mode in the browser by adding the query string frosmotest=on to the URL. To deactivate test mode in the browser, add the query string frosmotest=off to the URL.

For more information about using test mode, see Test mode.

DevicesSelect on which types of devices the modification is shown to visitors (desktop, mobile, or tablet). By default, all device types are selected, meaning the modification is shown to a visitor no matter what device they're using.
Deciles

Select the deciles to which you want to display the modification. By default, all deciles are selected.

In the Frosmo Platform, each visitor entering your website is randomly placed in one of ten deciles. The visitor stays in the same decile until the browser cache and cookies are cleared. 

Segments

Define the target audience for the modification using segments.

Select the segments that you want to include in or exclude from the target audience. You can either define a single selection of segments to which to show or to not show the modification, or you can define a more complex segment combination consisting of multiple segment selections. If you do not select any segments, the modification is shown to all visitors no matter how they are segmented.

To define the target audience using segments:

  1. Click Define segments. The segment combination view opens.
  2. Click Add new rule.
  3. Select is or is not, depending on whether you want to select segments to which to show or to not show the modification.

    Defining the target audience for a modification using segments

  4. Click Select segments. The segment selection view opens.
  5. Select one or more existing segments, or create and select a new segment by clicking Create segment. For instructions on how to create a segment, see Creating segments.

    Defining the target audience for a modification using segments

    The modification is or is not (depending on your step 3 choice) shown to visitors who belong in at least one of the selected segments.

  6. At the bottom of the view, click Select.
  7. Repeat steps 2-6 for each additional segment selection you want to define.

    The selections are combined using the logical AND operator. In other words, to see the modification, a visitor must be segmented so that every selection applies to them. 

  8. At the bottom of the view, click Select.

To change the selected segments:

  1. Click Define segments. The segment combination view opens.
  2. To modify a selection:
    1. Click Select segments for the selection.
    2. Select or deselect existing segments, or create and select a new segment by clicking Create segment. For instructions on how to create a segment, see Creating segments.

      Changing the selected segments for a modification

    3. At the bottom of the view, click Select.
  3. To remove a selection, click X for the selection.

    Changing the selected segments for a modification

  4. At the bottom of the view, click Select.
Target groups

Select the target groups to which you want to display the modification.

Target groups allow for more complex segmentation than individual segments or segment groups. Target groups are company-specific, which means that they are valid across all sites of a given company.

Target group combinationTo display the modification to specific target groups, combine target groups by adding "AND" and "OR" conditions.
States

Select modification states. States are custom actions that you can use to determine whether the modification is displayed to the visitor. For example, you can determine that the modification is only displayed to visitors that are logged in, or visitors using a specific language version of the site.

Unless there are custom actions created for your site, you can't use them in modification states.

Advanced
Display delayDisplay delay determines the number of seconds after which the modification is displayed after the custom script has been loaded. The delay timer starts when the modification placement is verified and the modification is ready to be displayed.
Display intervalDisplay interval determines how often the same modification can be shown to visitors. You can set the interval to seconds, minutes, hours, or days.
Max. displays per visitorDetermine the maximum number of times the modification can be shown to a specific visitor. If you leave this field empty, the modification can be shown an indefinite number of times.
Max. displays per all visitorsDetermine the maximum total number of times the modification can be shown to visitors. If you leave this field empty, the modification can be shown an indefinite number of times.
Priority

Set the modification priority. If there are several modifications with the same placement settings, priority determines which of the modifications is displayed first.

Priority can be set as very low, low, medium (default), high, or very high. If priority is not set or there are several modifications with the same priority, the modifications are displayed in the order they were created.

Weight

Set the modification weight. If there are several modifications with the same placement settings and priority, weight determines which of the modifications is displayed most often.

To show several modifications in turns, set the weight for each modification as 1.

Visitor session sourcesDefine session sources to determine the visitors to whom the modification is displayed. Session source is the page from which the visitor arrives to your site. You must define the session source on domain level; for example, www.example.com and ww1.example.com are different domains. You can add several values.

Defining the display options for a modification

Figure: Defining the display options for a modification

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