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Basic custom actions are typically created through tracking rather than in the Frosmo Control Panel. In other words, the Frosmo custom script or your own data layer code triggers a new custom action on your site, the custom action data gets stored in the Frosmo back end, and the custom action becomes available in the Control Panel. You can then edit the custom action and give it, for example, a description.

Basic custom action values are also typically added through tracking (when a custom action is triggered with a new value) rather than in the Control Panel (by manually defining a new value). However, you can further define the values in the Control Panel by giving them descriptive titles.

Geolocation custom actions, by comparison, are created in the Control Panel. Once created, the Frosmo JavaScript library takes care of tracking the visitor's location and triggering the custom actions as necessary.

Creating a custom action

To create a custom action:

  1. In the Frosmo Control Panel, select Utilities > Custom Actions.
  2. Click Create custom action.
  3. Define the basic information:

    • Name: Enter a name for the custom action.
    • Description: Optionally, enter a description for the custom action.
    • Use as a state: If you want to use the custom action as a state in modifications, enable this feature. For more information, see Using custom actions to display modifications.

      You cannot use geolocation custom actions as states in modifications.

    Defining the basic information for a custom action
  4. Select Values, and define one or more values for the custom action:
    • If you want to create a basic custom action:

      1. Select Custom action.
      2. Enter a Value and optionally its Title. The value is case-sensitive and must be unique for this custom action.
      3. To add another value, click Add another value, and repeat from the preceding step.
      Defining the values for a basic custom action
    • If you want to create a geolocation custom action:

      1. Select Geolocation.
      2. Enter a Title for the location you want to track, and define the location either by entering its Latitude, Longitude, and Radius, or by clicking show map and drawing the location on the map. To hide the map, click show map again.
      3. To add another location, click Add another value, and repeat from the preceding step.
      Defining the values for a geolocation custom action
  5. Click Save.

You can now use the custom action to implement other features, such as segmentation and triggers.

If you created a basic custom action, you still need to implement tracking for it, before any features built on it can function correctly. Make sure the name and values used in the tracking match the ones you defined in the Control Panel.

Editing a custom action

To edit a custom action:

  1. In the Frosmo Control Panel, select Utilities > Custom Actions.
  2. In the custom actions list, find the custom action you want to edit.
  3. Click the quick menu button for the custom action, and select Edit.

    Editing a custom action
  4. Edit the settings. For more information, see Creating a custom action.

    If you're editing a basic custom action, only edit the regular value-name pairs. If you're editing a geolocation custom action, only edit the geolocation values.

  5. When you're done, click Save.
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