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A trigger allows you to detect a particular event on a web page and take a predefined action based on that event. Conversion definitions are based on triggers. A conversion definition, therefore, is a visitor action defined as a conversion in the Control Panel. This means that you define an event on the site (such as submitting a registration form or placing a product in the shipping cart) that, when it takes place, is registered as a conversion. The conversion is then attributed to a content modification according to the conversion attribution rules of the Frosmo Platform.

In the conversion definition settings, you must set a trigger to register the conversion. In addition, you can set several options for the definition, such as conversion type and the minimum time interval between conversions.

In the Frosmo Control Panel, you can:

Creating a conversion definition

To create a conversion definition in the Control Panel, you must also create a trigger to register the conversion.

To create the conversion definition:

  1. In the Control Panel, select Data Management > Conversion Definitions.

  2. Click Create conversion definition.
  3. Define the conversion definition settings:

    • Conversion name: Enter a name for the conversion definition. The name must be unique, and it cannot be the same as the conversion type.
    • Conversion type: Enter a type for the conversion definition. The type can be, for example, "Purchase" or "Registration". You can have multiple conversion definitions with the same type for a site. The conversion type is used to produce conversion statistics.
    • Trigger: Select a trigger for registering the conversion:

      • To select an existing trigger, select the trigger from the drop-down list.
      • To create a new trigger, click Create new trigger, and define the trigger settings.

      You can save the conversion definition without selecting or creating a trigger, but you cannot activate the conversion definition unless it has a defined trigger.

    • Description: Optionally, enter a description for the conversion definition.
    • Minimum interval between conversions: Optionally, define an interval between conversions in seconds. For example, you can define that if the same visitor submits the same form two times in 10 minutes, only one is counted as a conversion. In this case, the minimum interval between conversions would be 600 seconds.
    • Conversion value: Optionally, assign a value to the conversion. The value is used to produce conversion statistics for monitoring the revenue created by the conversions completed on the site. The value does not need to be monetary, but it normally makes sense to assign a monetary value especially to conversions that actually are monetary transactions (namely, purchases).

    The following figure shows an example of a conversion definition for tracking newsletter subscriptions on the site. The definition is based on a trigger listening to subscription form submissions. Only one conversion every 10 minutes (600 seconds) is counted.

  4. When you're done, click Save. You can edit the conversion definition settings later.

After you've created the conversion definition, remember to activate it.

Editing a conversion definition

To edit a conversion definition:

  1. In the Control Panel, select Data Management > Conversion Definitions.
  2. Find the conversion definition you want to edit, and click Edit.

  3. Edit the conversion definition settings. For more information, see Creating a conversion definition.
  4. When you're done, click Save.

Activating and deactivating a conversion definition

After creating a conversion definition, you must activate it.

To activate a conversion definition:

  1. In the Control Panel, select Data Management > Conversion Definitions.
  2. Find the conversion definition you want to activate, and select Activate.

If you need to stop using a conversion definition, but you don't want to remove it, you can deactivate it. To deactivate a conversion definition, select Deactivate.

Removing a conversion definition

To remove a conversion definition:

  1. In the Control Panel, select Data Management > Conversion Definitions.
  2. Find the conversion definition you want to remove, and select Remove.

  3. Click Remove.
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