A conversion definition describes a single conversion to be tracked on a website. Conversion definitions are an alternative to data layer events for setting up conversion tracking for a site. You create and manage conversion definitions in the Frosmo Control Panel.
Conversion definitions are based on triggers, which allow you to detect a particular event, such as a click, on a web page and take a predefined action based on that event. The trigger for a conversion definition, therefore, represents the visitor action (event) that you want to track as a conversion on the site.
Conversion tracking with a conversion definition works as follows:
- You create a trigger for the event that you want to track as a conversion.
- You create a conversion definition describing the conversion. You attach the trigger to the conversion definition.
- You activate the conversion definition. The platform starts tracking the conversion on the site.
- A visitor on the site performs an action that fires the trigger attached to the conversion definition.
- The platform registers the conversion. The conversion data is based on the conversion definition settings.
- The platform attributes the conversion to a modification based on the conversion attribution rules.