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A basic feature setup contains a fixed set of preconfigured Frosmo Platform features that together provide a website with the essentials for personalization and optimization. The features serve as a tried-and-tested starting point for developing sites in a given business vertical. You can view and manage a site's setup in the Frosmo Control Panel.

Basic feature setup for a site

Figure: Basic feature setup for a site (click to enlarge)

A setup consists of a combination of the following features:

  • Modifications
  • Placements
  • Recommendation strategies and configurations
  • Segments
  • Templates
  • Triggers

The features mainly work to create and display content on the site, namely recommendations, which the platform then automatically tracks for visitor interactions.

The features in a setup are built around a single default user journey for the business vertical for which the setup is designed. The user journey covers the most common steps a visitor is likely to take when interacting with a site.

In addition to the features, a setup also contains a set of supporting modules, implemented in shared code, that provide under-the-hood functionality on which the features rely.

For a basic feature setup to work on a site, the site must be properly prepared.

Modifications overview

To get an overview of the modifications defined for your site:

  1. Log in to the Frosmo Control Panel.
  2. In the main menu, select Modifications > Overview. The page lists all the modifications defined for the site.

The following figure shows the modification overview page for a retail site with a basic feature setup.

Modifications overview for a retail site

Figure: Modifications overview for a retail site

The overview provides the following information and controls for each modification:

  1. Modification ID. Each modification has a unique ID.
  2. Modification name. Click the name to view and edit the modification settings. If the modification is inactive or its display period has expired, the name is grayed out (but you can still click the name to access the settings).
  3. Placement name. This is the placement to which the modification is currently assigned.
  4. Modification variations. The colored circles show how many variations the modification contains and whether the modification uses the comparison group (last circle):
    • Green circle (): Active variation
    • Light gray circle (): Inactive variation
    • Orange circle (): Comparison group enabled
    • Dark gray circle (): Comparison group disabled
  5. Modification display schedule. This is the time starting from which the modification has been available to visitors on the site. If the modification has an end time defined, that is also shown. If the start time is in the future or the end time is in the past, the modification is flagged as upcoming or expired accordingly with only the start or end time shown.

    Modification display schedules

  6. Modification features. The overview displays a status icon if the modification uses one of the following features or settings:

    Content preloading enabledContent preloading enabled
    Conversion tracking disabledConversion tracking disabled
    Limited display days and/or hours
    Maximum displays per visitor or per all visitorsMaximum displays per visitor or per all visitors
    Multi-armed banditMulti-armed bandit
    Non-medium prioritiesNon-medium priority
    SegmentsSegments
    StatesStates
  7. Modification displays. This graph shows the daily display counts for the modification from the last 30 days. If the modification is inactive, or if its start time is in the future or its end time is in the past, the overview shows the corresponding status label instead of the graph.

    Modification displays

  8. Quick menu button. Click the button to open the quick menu for the modification. The quick menu allows you to perform basic actions on the modification, such as edit, duplicate, and remove.

    Modification quick menu

For more information about modification settings, see the modification user guide.