Data tracking

For an introduction to data tracking in the Frosmo Platform, see Data tracking solutions.

This guide shows you how to track data on your site through the Frosmo data layer and other Frosmo APIs. You can use the tracked data for analytics purposes or for implementing features, such as recommendations, that rely on the data.

• Frosmo data layer is a global JavaScript array that allows you to send data from a web page to the Frosmo back end. Use the data layer to collect product and visitor data from a site.

• Tracking products with the data layer shows you how to collect product data from a site and count the number of views different products receive from visitors.

• Tracking transactions with the data layer shows you how to monitor visitors for actions that qualify as transactions and collect data about those actions.

• Tracking conversions with the data layer shows you how to monitor visitors for actions that qualify as conversions and collect data about those actions.

• Tracking cart actions with the data layer shows you how to monitor visitors for shopping cart actions and collect data about those actions.

• Tracking item list views with the data layer shows you how to monitor visitors for actions that qualify as item list views and collect data about those actions.

• Tracking custom actions with the data layer shows you how to monitor visitors for actions and state changes that qualify as custom actions, and collect data about those actions and state changes.

• Tracking custom events with advanced tracking shows you how to extend the basic tracking functionality of the platform by tracking modifications beyond clicks, displays, and true displays.